Size Women Can Now Work Out in Nike

Nick Mcbride
March 3, 2017

The new active wear line, with sizes going from XL up to XXL, features super-cool workout gear - from high-tech hoodies and luxe running leggings to athleisure.

But, Nike isn't just sizing up their existing products.

"Nike recognizes that women are stronger, bolder and more outspoken than ever".

"In a statement, the sportswear brand said, "'In today's world, sport is no longer something that she does, it's who she is. "The days where we have to add "female" before 'athlete" are over.

The sportswear brand has incorporated the stylings of influencers Grace Victory and Danielle Vanier to promote the line, and we're loving the looks the plus size stars have created. She is an athlete, period.

When Nike posted a photo on Instagram of a plus-size model clad in a sports bra and exercise trousers last July, women deluged the site with raves and 79,500 likes.

After launching a sports bra campaign with plus-size model Paloma Elsesser last July, Nike was applauded for its ground-breaking, body-positivity-charged move.

Nike's designers also realized that making athletic gear as true-to-size as possible is important. It comes off more as this is the norm; women come in all shapes and sizes.

"We know that body weights are distributed differently for everybody and as we look at plus size, there is more variance".

Other reports by VgToday

Discuss This Article

FOLLOW OUR NEWSPAPER