Amazon Video is the first service to support Samsung's HDR10 Plus

Elizabeth Williams
April 21, 2017

Amazon Video is the first streaming video service that will implement HDR10+ technology to deliver a new source of high-quality digital video to Prime Video customers, the company said. As a result, image quality may not be optimal in some scenes.

Dynamic metadata eliminates this effect, and allows the TV to adjust the brightness level on a scene-by-scene or frame-by-frame basis, meaning content can be shown just as the director intended. This avoids problems such as a dark scene in a bright movie not looking quite right because the overall movie's brightness has been optimized for lighter scenes. HDR10 Plus has contrast ratio and the colors for each of the frames.

HDR10 Plus is an evolution of HDR10 TV technology, and has been developed by Samsung.

"We're excited to work with world-class industry partners, including Amazon Video, to bring more incredible HDR content directly to our 2017 UHD TVs, including our QLED TV lineup".

Samsung Electronics and Amazon will collaborate to provide HDR10 Plus videos, the companies announced.

The alliance between Amazon and Samsung in the use of HDR10 began in the year 2015 through providing TVs and Contents which had adopted the standards.

"Together with Samsung, we are excited to offer customers an enhanced viewing experience on a broad range of devices", says Greg Hart, vice president, Amazon Video Worldwide.

Samsung said it will continue steps to expand the ecosystem of the HDR technology with various business partners.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies. Amazon Video is the first content partner to incorporate HDR10 Plus and it will arrive later in the year.

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