Facebook launches Augumanted Reality camera effects platform

Elizabeth Williams
April 21, 2017

"We are making the camera the first augmented reality platform", were the opening words of Mark Zuckerberg as he announced about the new reality image filters and interactive experiences to its new Camera Effects platform.

Facebook is getting better at acknowledging "the many, many unintended consequences of their actions" and "the power and reach of their platform" Wood said, including its handling of fake news on the social media site.

He described the previous rollout of camera functionality across all of Facebook's apps as "act one".

Facebook F8 conference 2011.

He also briefly acknowledged the "tragedy in Cleveland", in which Steve Stephens shot to death a randomly chosen victim, Robert Godwin, on Sunday and then posted video of the crime on Facebook.

During his F8 kickoff speech, Zuckerberg noted that he had once believed the transition to augmented reality technologies would begin with eyeglasses.

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Starting with "basic effects", Zuckerberg showed images of Snapchat-style photo overlays like facemasks, but said that as an open platform users will be able to create their own and "instead of having 10 to 20 options to choose from, you're going to have thousands".

"Even though we were a little slow to add cameras to all our apps, I'm confident that now we're going to push this augmented reality camera forward".

"It's going to take a while for this to develop", Zuckerberg said. People can watch Facebook content with friends in VR, including 360 videos, draw in the air with a virtual marker, and phone a friend in the real world with Messenger video calling to bring more people into the VR space.

We'll hear more about how Facebook is using artificial intelligence in its products (this could be an expansion of Tuesday's machine learning and computer vision focus).

Manchester United is one of the first brands to partner with the newly launched Facebook developer platform for augmented reality, Camera Effects.

Other reports by VgToday

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