Facebook To Make The Camera Its Augmented Reality Platform

Toby Manning
April 21, 2017

Zuckerberg was speaking at Facebook's annual developer conference on Tuesday about where the business is going, particularly in relation to augmented reality, virtual reality, bots, and new communication methods. It's the first time the company has connected the Rift to its social network in a meaningful way, though it's a development Zuckerberg hinted at when the company bought Oculus back in 2014 for $2 billion. However, AR is just as viable a technology, yet should cost a lot less to develop and doesn't require any expensive purchases for consumers.

A more long term piece of software around the camera was also demonstrated by Zuckerberg, called the Camera Effects Platform.

"Augmented reality will help us mix the digital and the physical in new ways", Zuckerberg said during a keynote presentation.

"[We're working on] direct brain interfaces that one day will let you communicate using only your mind", the chief executive said. Virtual and augmented reality can completely replace them, thus providing us with more space in our homes for other activities. The new AR Studio is bound to bring forth some exciting new applications and it will be very interesting to see what creative devs can come up with.

Many people use the cameras on their phones to write text on images, add digital objects and modify existing things with face filters and style transfers. Now, Zuckerberg said, Facebook is going to roll out tools to allow developers to create augmented reality experiences that can be reached through that photo feature.

He didn't suggest the company was planning to make games, but said the technology could be used to leave a virtual note for a friend at a bar, or to find virtual street art on a wall that in real life is blank.

He also briefly acknowledged the "tragedy in Cleveland", in which Steve Stephens shot to death a randomly chosen victim, Robert Godwin, on Sunday and then posted video of the crime on Facebook.

Facebook at last year's F8 opened the Messenger Platform to the developer community.

The app is in beta and allows users to create an avatar to live message and interact in a VR Hangout through Facebook Messenger. Facebook's new virtual reality app will make it feel like you're in the same room as friends, or on the same beach, garden or park - the new VR app can transport your avatar anywhere.

"We've also enabled discovery in the physical world with new parametric Messenger codes". Also available to users beginning today: a limited library of augmented effects.

Other reports by VgToday

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