Facebook unveil ambitious plan to bring augmented reality into your daily life

Elizabeth Williams
April 21, 2017

People can watch Facebook content with friends in VR, including 360 videos, draw in the air with a virtual marker, and phone a friend in the real world with Messenger video calling to bring more people into the VR space. "But we're going to give this another go", Messenger boss David Marcus said.

Zuckerberg, addressing developers at Facebook's F8 summit, said the camera would play a larger role in the interaction between members of the social network and encouraged developers to concentrate on broadening the capabilities of photography through new apps.

The second allows the insertion of virtual objects into a real image, much like Pokémon Go.

"It's going to take a while for this to develop", Zuckerberg said. But, note that Zuckerberg is now talking mostly about things you see in the app - not things you'd see with AR glasses, which he says may come eventually. This doesn't seem like a problem to the company, however, as they seem relatively confident that with their announcements today, they'll be able to push augmented reality further than ever before. "We can put a digital TV on that wall, and instead of being a piece of hardware, it's a $1 app, instead of a $500 piece of equipment", he said.

Last year, CEO Mark Zuckerberg unveiled Facebook's 10-year road map that calls for powerful technologies to radically alter how people connect with friends and family and the world at large. If you have an APP idea, you can apply for access from the Facebook Camera Effects website.

He also added that Facebook is developing Camera (read Facebook Camera) as the first augmented reality platform.

AR Studio, which comprises of machine learning-powered face tracking, sensor data awareness and scripting APIs, allow developers to make use of Facebook's computing power to create experiences AR experiences without having to invest in the tech themselves, in turn giving Facebook a lead over Snapchat when it comes to mobile AR.

When Zuckerberg was asked if Facebook had stopped innovating, he said that the company was preparing its products for the unified Camera Effects Platform.

Using Spaces, people can hang out around a virtual reality table, share three-dimensional drawings and use the Rift's built-in microphone to chat with one another. It's features like these, Zuckerberg says, will be both fun and useful.

"Think about how numerous things you use don't actually need to be physical", Mark Zuckerberg Told Recode where he also talked about his broader AR vision, which includes AR glasses.

Other reports by VgToday

Discuss This Article

FOLLOW OUR NEWSPAPER