Facebook Lets Developers Build Augmented Reality Experiences In Its In-App Cameras

Elizabeth Williams
April 23, 2017

Facebook also enhanced its M virtual assistant to interact with third-party apps to order food or shop online.

Mark Zuckerberg kicked off Facebook's annual developers conference Tuesday, and more than 4,000 software developers will attend the two day conference in Silicon Valley. "We see the beginning of a new platform, we're going to make the camera the first mainstream AR platform", announced Zuckerberg.

Facebook CEO Mark Zuckerberg sees the phone as the bridge product to the widespread adoption of augmented reality (AR), and the company is basing some long-term strategy on it. According to Zuckerberg, with the technology today and future one, numerous real things we have will no longer have to be real.

"We're offering a suite of creative tools to give our community of artists and developers the power to create a full spectrum of effects for the new Facebook camera, from simple photo frames to interactive effects and masks using the latest in augmented reality technologies", says Facebook.

Zuckerberg said launching an in-app camera was the first step in laying the groundwork for the new Camera Effects platform that was unveiled today. The Camera Effects platform is created to be compatible with future augmented reality hardware, such as eyeglasses but in the meantime the effects will be available inside Facebook's Camera feature on smartphones.

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Facebook has launched a augmented reality camera effects developer platform.

If you want to know more and maybe even try out the app, visit the official Facebook Spaces website.

Messenger will have an added feature similar to WeChat, the Chinese app that lets users multi-task from the same app. Facebook will soon allow users to use Messenger to chat to friends and without leaving Messenger buy tickets, make reservations and book a rides simultaneously. The app also has a virtual selfie stick to take pictures of your VR moments and share them on your timeline.

Friends who don't have Oculus Rift- and the headset is pretty expensive at around £500 - can be added to the conversation through video chat on Facebook Messenger. The company launched them past year in Messenger, but they were over-hyped and not many people use them.

Spending time with friends and family creates many of our most meaningful memories, but it's impossible to always be physically near the people we care about.

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